# identity.md

## Organization Overview
- **Company Name:** Freshpaint
- **Mission:** Freshpaint empowers healthcare organizations with privacy-first solutions designed to enhance marketing performance.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.
- **About Links:** [About Freshpaint](https://freshpaint.io/about), [Company Blog](https://freshpaint.io/blog-categories/company)

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Michael Malis ([Profile](https://freshpaint.io/team-members/michael-malis))
    - Steven Fitzsimmons ([Profile](https://freshpaint.io/team-members/steven-fitzsimmons))
    - Ronnie Higgins ([Profile](https://freshpaint.io/team-members/ronnie-higgins))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to a privacy-first approach in all operations, especially within healthcare marketing.

## Operations & Structure
- **Business Model and Operational Approach:** Provides solutions for healthcare marketing performance, emphasizing a privacy-first and consent-driven approach.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.